It was Christopher Hitchens, the much-celebrated author and critic, who claimed, “everybody does have a book in them but, in most cases, that’s where it should stay.”

Hitchens would, somewhat ironically, publish more than 30 books before he died in 2011, a year after the launch of Instagram, which now has about 1 billion monthly users.

https://www.smh.com.au/culture/books/writing-under-the-influence-how-social-media-stars-are-taking-over-publishing-20220203-p59tn3.html

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